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The Business of Events conference, 7-8 February in Sydney, gives you unprecedented access to those who leading many of Australia’s major events.

Speakers at the upcoming event will offer attendees insights on how businesses can build strategies to develop, attract or win events that have a lasting impact.

Learn about the inner-workings and growth plans of:

  • World Surf League Australia, Andrew Stark, general manager
  • Australian Grand Prix Corporation, Andrew Westacott, CEO
  • Melbourne International Comedy Festival, Damien Hodgkinson, executive director
  • Sydney Gay and Lesbian Mardi Gras, Terese Casu, CEO
  • Invictus Games Sydney, Patrick Kidd, CEO
  • IMG Fashion Asia-Pacific, Natalie Xenita, executive director

Hear from international keynote Laura Schwartz, former White House Director of Events, as she shares her years of lessons learnt and how you can turn any event, on any budget, into a White House-style event.

Be inspired by our industry’s leaders – learn how they sell and retain sponsors, how they market both domestically and internationally to acquire audiences and their process for identifying growth opportunities.

Peter Jones joins the powerhouse speaker line-up

The latest speakers to join this high-profile line up include Peter Jones, managing director of Peter Jones Special Events and Carmen Bekker, partner, customer brand and marketing advisory of KPMG Australia.

As one of Australia’s leading event producers, Peter Jones has been creating special events for over 25 years. Covering what makes an event special and the key elements that are essential in creating memorable experiences, Jones will share insights into successful events design.

Carmen Bekker has over 20 years’ experience in servicing leading international brands, developing transformational strategy and campaigns for major global brands such as Procter & Gamble, Toyota, Visa, Unilever, Nestle, Debenhams and Qatar Airways.

Bekker will take a deep-dive into KPMG’s report on the Top 10 Issues Facing Australian Business Leaders and what this means in terms of the business aspect of undertaking events in Australia. Bekker will then be joined by Laura Schwartz who will drill down further on specific issues outlined before opening the discussion to the audience.

Speakers will also provide knowledge on event design and technology; professional development opportunities; using data to drive to operations, sales and marketing; and security, both cyber and human – all focused on powering growth for your business.

Who is attending?

Senior representatives from companies including Sydney Showground, Commonwealth Bank, Melbourne Convention and Exhibition Centre, Australian Petroleum Production & Exploration Association, Adelaide Convention Centre, Willoughby City Council, Hyatt Hotels and Resorts, Krispy Kreme, Hyatt Place Melbourne, Tourism Western Australia, Destination NSW, Ashurst and more, have confirmed their attendance – don’t miss this unique industry building event.

There are only three weeks to go – register today.

With limited seats, this intimate conference will give you the opportunity to engage with speakers directly. There are only three weeks to go to book your ticket.

To view the program and book your ticket, visit www.thebusinessofevents.com.au.

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