Header Menu


You may know them as Showtime Events Centre but the company has just announced that it will evolve from an event space into a multi-site caterer.

The new venture is called Showtime Event Group (SEG) and will specialise in business events and boutique weddings.

Since Showtime Event Centre opened in South Wharf seven years ago, the business has grown to add Cargo Hall (check out the detailed venue listing here) that opened in 2014, and then South Wharf Events which was created as a catering brand to facilitate large events (1,500+) across the South Wharf promenade.

Showtime Event Group has been appointed by the National Trust Australia (Victoria) as exclusive caterer to the Old Melbourne Gaol, Former City Watch house and Old Magistrates Court, commencing operations in February.

Old Melbourne Gaol

With the vision to become a major player in the event catering landscape over the coming years, Showtime Events Group are aligning with several spaces in and around Melbourne, including art galleries, distilleries, and yacht clubs, to build a portfolio of venues to cater within.

As one of only five strategic partners of the Melbourne Convention Bureau, SEG is heavily invested in the business events market and the development of incentive-based events.

SEG has aligned very closely with South Wharf Restaurants, a collection of six restaurants in South Wharf that include Bangpop, Akachochin, Plus 5, Common Man, Meat Market and Bohemian, with the ability to cater an event for any size group from five to 5,000+.

Showtime Event Group (SEG) will officially launch at AIME (Australian Incentives and Meetings Exhibition) with activities that include hosting a stand at the exhibition over two days, a launch event at the Old Melbourne Gaol for 200+ hosted buyers and media, and a key client and local media and industry event held in South Wharf.

Old Melbourne Gaol

In 2019, Showtime Event Group will undergo renovations to Showtime Event Centre, turning the space from one room, to a three level venue with the capacity for 1,200 people.


, , ,